You'll see that the same query performed on desktop and mobile produces different results. Broadly speaking, we distinguish between desktop and mobile searches. Users query search engines using a wide range of devices. Device support: don't forget mobile rank tracking
Please note that some rank trackers even support live updating the rankings upon request. Not all rank trackers support checking rankings daily, they may only support checking weekly or monthly. This is useful for being able to connect increased or decreased rankings to for instance Google updates. Vital insight in the development of your rankings.The level of detail you need to be able to quickly act when you see a huge drop.We recommend letting rank trackers check your rankings on a daily basis because it gives you: The frequency with which rank trackers check your positions is an important feature to consider. Check frequency: you need daily rank tracking It's unclear if Google would serve the act same search results in both cases. The other - most commonly used by rank trackers - is by manually defining your location. The most natural one is to let Google use your physical location. Please note there are multiple ways to Google with a location parameter. Sometimes, it's even possible to define zip code level. Rank trackers generally support defining locations on these levels: It also works on a national level, if a user in France searches for "mortgage" he's going to see mixed results: local mortgage shops, general information on mortgages and British mortgage providers. The physical location of a user plays a huge role in the SERP that's returned by search engines.Įxample: when a user in Amsterdam searches for "italian pizza", he's going to see snippets from pizza places in and near Amsterdam. Seznam (primary market: Czech Republic).
Google has by far the largest market share in the search engine market, but it's certainly not the only search engine on the market.ĭepending on your location, it may not even be your primary search engine. These are the basic features of any rank tracker: In order to help you choose the right rank tracker for you, we need to understand what rank tracking features you need to take into account. No credit card needed Important rank tracker features After a user query is "performed", they scrape the resulting SERP and save the listings.
These simulated user queries are often made in an incognito window in a session without a biased search history. Rank trackers rely on servers that simulate user queries. What about checking it in an Incognito window?Īlso manually checking your rankings in an Incognito window doesn't work as the search queries are still made from your IP address, with an extensive search history that search engines have meticulously kept track of. If you often click on domain A, they're likely to list that domain a lot higher than other results for just you. Actually, it's the worst way to check rankings, as search engines serve you personalized search engine result pages (SERPs). Just typing in queries yourself and checking where your pages come up doesn't paint a realistic picture. Keeping track of your rankings plays an important part in that. It's important to measure the result of the effort you're putting into SEO. A rank tracker is an application that does rank tracking. Rank tracking is the process of keeping track of what positions your pages have in search engines for the search queries you're interested in.
Now, if you want to read more about rank tracking and what rank tracker features to be mindful of - keep on reading! What is rank tracking? We've hand-picked the following five rank trackers for you to give a spin: Rank Tracker What rank trackers should you be checking out? The time has come to tackle this question with an in-depth article on what rank tracking is, why it's important for SEO, what to look out for when choosing the right rank tracking tool ("rank tracker" for short) and our recommendations on rank trackers. "What rank tracking tool would you recommend?" is a question we get a lot.
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